DISCOVER THE EFFICIENCY OF YOUR CURREN LOCATIONS AND FIND OPTIMAL AREAS FOR EXPANSION
The aim is to analyse the current locations of the points of sale of the business and thus to determine which features of the surrounding area favour or impair the development of the business.
This exercise must contribute to answering questions such as:
- Which are the most favourable areas for opening new points of sale?
- Is it necessary to relocate a point of sale?
- Should a point of sale be shut down?
- Which strategy better favours the business: a greater geographic coverage or an exclusive concentration in the key areas?